Proverbs Are Never Out of Season: Popular Wisdom in the Modern Age (International Folkloristics #7)
Current price:
$51.70
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Publication Date: May 25th, 2012
Publisher:
Peter Lang Inc., International Academic Publi
ISBN:
9781433119910
Pages:
284
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Description
This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world. From sales pitch to propagandistic tool, Wolfgang Mieder looks at how we adapt proverbs to rapidly changing social attitudes - the original wording of proverbs changes to fit modern advertising slogans or political rhetoric, misogynist sayings become feminist slogans, and late medieval woodcuts illustrating proverbs find their modern equivalents in political cartoons and comic strips. The book is richly illustrated and contains name, subject, and proverb indexes.